From Freelancer to Founder: Building FJ Software Studio
by Feras Jobeir, Founder
Starting a development studio is an exciting yet challenging journey. What began as freelancing soon evolved into FJ Software Studio—a company dedicated to delivering high-quality digital solutions. Here’s my journey from a solo freelancer to running my own software development business.

The Early Days: Freelancing and Gaining Experience
Like many developers, I started as a freelancer, taking on projects ranging from small website builds to complex web applications. These early projects were instrumental in honing my technical skills and understanding client needs. Working independently taught me the importance of time management, communication, and delivering results under tight deadlines.

Recognizing the Need for Growth
As my reputation grew, so did the number of projects. I reached a point where handling everything alone wasn’t sustainable. Clients needed more than just development—they needed design, SEO, and long-term support. This realization was the turning point that led to the creation of FJ Software Studio.

The Birth of FJ Software Studio
Establishing FJ Software Studio meant transitioning from an independent developer to managing a business. This shift required focusing on branding, business strategy, and client relations. Unlike larger agencies, I positioned the studio as a flexible and client-centric company, ensuring personalized attention to each project.
Leveraging Technology for Efficiency
To streamline operations, I heavily rely on technology. Tools like Deel help manage contracts and HR efficiently, allowing me to focus on delivering top-tier development services without administrative bottlenecks. Automating these processes ensures smoother project execution and better client experiences.
Beyond Client Projects: Our Own Products
FJ Software Studio isn’t just about developing solutions for clients. We also build our own products, including E-SYRIANS, Found Here, and Mazadna. These projects reflect our commitment to innovation and solving real-world problems through technology.
Challenges and Lessons Learned
Running a development studio comes with its own set of challenges. Some key lessons I’ve learned along the way:
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Scaling Responsibly – Taking on too many projects without the right structure can lead to burnout and decreased quality.
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Client Communication – Keeping clients informed and involved helps in setting expectations and avoiding scope creep.
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Staying Updated – The tech industry evolves rapidly, and continuous learning is crucial to stay ahead.
Looking Ahead: The Future of FJ Software Studio
FJ Software Studio continues to grow, focusing on modern web technologies, performance optimization, and custom solutions. Whether it's helping businesses migrate to Next.js or optimizing WordPress for speed and efficiency, the goal remains the same—delivering excellence in digital solutions.
If you're considering transitioning from freelancing to running your own development studio, my advice is simple: start small, build strong client relationships, and never stop learning.